Every photograph tells a story, but there’s also a story behind every photograph: the equipment, the techniques, the location, and the time that went into composing the shot. There are over 5,600 photos in Modernist Bread and nearly half a million more were taken—that’s a lot of stories to tell.
Visual imagery is a huge part of what we do, but we faced new challenges with Modernist Bread. The bright, bold color palette from our previous books shifted to shades of brown and off-white when our focus turned to bread. That meant that Nathan and the photography team had to be even more creative with the visuals, which makes for a lot of great stories. While we can’t share them all, the story behind our all-bread Giuseppe Arcimboldo tribute (internally known as Bread Pitt) is one that we’ve been looking forward to revealing.
Click here to read the full story on our blog.